In this podcast episode Rebecca reviews the different types of SEO engagements and the fee structure associated with each option. She talks about what to expect to pay, what to expect in deliverables, and what level of success you can realistically achieve.
In this podcast episode, Rebecca reviews some key metrics that marketers should review in their year end activities. These data points are critical for understanding what’s working, why something worked, and what needs improvement in the new year. Digital marketing, and of course SEO, is an ongoing effort. It needs constant review, nurturing, and action. […]
In this podcast episode, Rebecca reviews the importance of reviewing your existing content, cleaning up your website, and pruning old blog posts. She walks through some recent work she’s done, what was performed, and what failed.
In this podcast episode, Rebecca talks about Google’s ever changing search engine results pages (SERPs). To be successful in today’s world of online marketing, we need to keep track of the changes to search intent and the organic search results themselves, as well as, the real estate used for Knowledge Graph information, traditional organic search listings, and PPC ads.
In this SEO podcast episode, Rebecca talks about the changes that occurred within the SEO industry in 2018. It was a very busy year for SEO and Rebecca walks through the highlights so you know what is important. She then wraps up with a list of SEO takeaways you should use to compete in SEO in 2019.
In this SEO podcast episode, Rebecca talks about Google Data Studio and walks through what it is and how you can use it within your marketing efforts.
In this SEO podcast episode, Rebecca talks about the recent Google algorithm updates and the impact E-A-T is having on marketers and webmasters.
In this SEO podcast episode, Rebecca talks about the digital patient journey and how marketers should be mapping this to keywords and their websites.
In this SEO podcast episode, Rebecca talks about the growth of Semantic Search and the departure of keyword density. She breaks Semantic Search down into manageable pieces so marketers and webmasters can take advantage of this technology.
In this podcast episode, Rebecca reviews why WordPress developers and consultants need to learn SEO. She boils down this need into one simple statement: what developers don’t know can and will hurt their clients.