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Podcast Episode 25: What's in Your Marketing Plan?

January 23, 2018

In this podcast episode, Rebecca follows up to her last episode and talks about creating a marketing plan for 2018. She discusses the need for multiple marketing channels and emphasizes the fact that marketers need to focus on a well planned, quality, and diverse marketing program.

The best marketing efforts produce goodness and provide value to your target market. Focusing on what has worked and letting go of failures is imperative for marketing success.

Rebecca Marketing Plan for 2018

  • SEO
  • Social media
  • Facebook groups
  • Content marketing
  • In-person live events
  • Virtual live events
  • Podcasts
  • Email marketing
  • YouTube videos
  • Online courses
  • Mastermind sessions
  • Community outreach via free educational webinars

Other Marketing Options

  • PPC
  • TV ads
  • Radio ads
  • Social media ads
  • Telemarketing

Podcast Resources

Amy Porterfield’s 2018 Planning Roadmap

Questions for 2018 Planning

  • What worked or didn’t work in 2017?
  • What marketing are you going to do in 2018?
  • Where will you spend your time and money?
  • What works best for you and your company?
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About Rebecca Gill

Rebecca is the Vice President of Digital Marketing Services at emagine and produces a series of online SEO courses. She has over 15 years of real-world experience in search engine optimization with 20 years of experience in sales and marketing.

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