In this podcast episode, Rebecca follows up to her last episode and talks about creating a marketing plan for 2018. She discusses the need for multiple marketing channels and emphasizes the fact that marketers need to focus on a well planned, quality, and diverse marketing program.
The best marketing efforts produce goodness and provide value to your target market. Focusing on what has worked and letting go of failures is imperative for marketing success.
Rebecca Marketing Plan for 2018
- SEO
- Social media
- Facebook groups
- Content marketing
- In-person live events
- Virtual live events
- Podcasts
- Email marketing
- YouTube videos
- Online courses
- Mastermind sessions
- Community outreach via free educational webinars
Other Marketing Options
- PPC
- TV ads
- Radio ads
- Social media ads
- Telemarketing
Podcast Resources
Amy Porterfield’s 2018 Planning Roadmap
Questions for 2018 Planning
- What worked or didn’t work in 2017?
- What marketing are you going to do in 2018?
- Where will you spend your time and money?
- What works best for you and your company?
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