In this SEO podcast episode, Rebecca talks about Google Data Studio and walks through what it is and how you can use it within your marketing efforts.
Google Data Studio offers lots of options for creating custom reports for in-house usage or for external clients. As a default, the tool brings in data from Google Analytics, Google Search Console, and YouTube.
But that isn’t all. It also offers 120+ connectors to bring in data from additional sources. Google My Business, Amazon, Instagram, Salesforce, MailChimp, Paypal, Pinterest, and Twitter are just a sampling of additional data sources that can be used for integration and reporting.
Another great option is Google Data Studios allows you to view data across multiple websites and bring this data into one cohesive report.
All of these data sources and reporting options make Google Data Studio a very powerful tool because it connects the online world into one set of unified set of reports.
- If you’ve never looked at Google Data Studio, review the below links to see what is available for you to use.
- When time permits, grab some of the existing reports and use them to get familiar with what is available.
Links and Mentions
- Introduction Video
- Google Data Studio
- Report Gallery
- Community Report Samples
- Optional Connectors
- Google Data Studio: The Beginner’s Tutorial
- Training Videos from Google
- Google’s Release Notes
Today’s Episode Sponsor
A big thank you to Ahrefs for sponsoring season two of the SEObits podcast!
Ahrefs is Rebecca’s go-to SEO tool for all things backlinks. She uses it for reviewing client backlinks, as well as deep diving into their competitor’s activity to discover new linking opportunities.
As mentioned in the show, Ahrefs is offering an exclusive giveaway to podcast listeners.
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