In this podcast episode Rebecca talks about enterprise SEO and the need for a top down approach. Rebecca also discusses the need for an executive champion and how this champion can help support the SEO process and make sure the organization is backing it.
In episode four Rebecca talked about the perfect storm of SEO and how great it was when everything came together. Today she talks about the exact opposite situation, and in doing so, she shares a story of when everything fell horribly apart.
In this podcast episode Rebecca talks about the importance of competitive research and how it plays a critical role within the SEO process. Rebecca performs this task at the start of any new client project and she revisit it multiple times per year for her own websites.
In today’s podcast episode, Rebecca talks about why you need to let go of the role of marketer, and instead, place yourself firmly in the role of servant to your target market. Rebecca tells a story from her past where her prior firm used SEO to act as a servant. She uses this story because it illustrates the importance of “serving” your website visitor and how it can produce big SEO results.
In this podcast episode Rebecca talks about the right questions you need to ask and answer to kick your SEO strategy into high gear. These questions are the heart of her SEO projects and the first step she has in kicking off any SEO efforts with clients.
In this episode, Rebecca reviews her SEO process and talks about the importance of establishing structure within online marketing. Rebecca’s SEO process is broken down into three core stages. These are research, planning, and execution.
In this podcast episode Rebecca talks about the fundamentals of quality SEO and what matters in today’s world of online marketing. She starts with a Google quote that is the basis of her SEO strategy and then proceeds to discuss the top five points she would like listeners to remember about search engine optimization.